Buying into good design.

Creating a new product before you have any orders for it is both daunting and expensive. After all, what if no one buys it?, a new website from OCAD grad Joshua Brassé, aims to put that question to rest. On the site, shoppers can pre-order items before they go into production, providing the capital to help designers get their creations off the ground. Shoppers who pre-order will also get a percentage of future sales. Talk about a win-win situation!