Absolut Blank

The vodka brand gets its art on.
absolut blank 2

“It all starts with an Absolut Blank” is the tagline of Absolut Vodka’s latest creative project/advertising campaign. This spot, by TBWA\Chiat\Day, shows how the brand gathered 20 artists who specialize in creative disciplines like painting, drawing, sculpture, digital art and filmmaking to create murals, light installations and collages that will be featured in the campaign. For all of them, the shape of the bottle has served as a canvas, and for some, perhaps what’s in the bottle served as inspiration too.


advertiser: Absolut Vodka
agency: TBWA\Chiat\Day