The juice

Vitamin Water recharges you and your iPod.

To emphasize the fact that its energy/caffeine-filled drink can charge you up, Vitamin Water executed a transit ad that helps you charge your mobile devices. It’s the juice that keeps on giving. Developed by Crispin Porter + Bogusky, the ads feature the tagline “Alternative energy source” and a USB port into which commuters can plug their iPods for some extra juice if they’re running low.


advertiser: Vitamin Water
agency: Crispin Porter + Bogusky