Not so new Old Spice Guy

Fabio muscles in on Isaiah Mustafah's territory.
fabio oldspice

That’s right world. There’s a (not so) new Old Spice Guy doing ridiculous commercials to elicit chuckles and sell some deodorant. It’s none other than Fabio. That’s right, THAT Fabio. He joins an illustrious list of celebrities (William Shatner, Betty White, Joe Pesci) who are using humorous advertising as a way of reigniting stagnant careers. So, watch out Isaiah Mustafah because Fabio’s gunning for your job.


advertiser: Old Spice
agency: Wieden + Kennedy Portland