Mano a mano in el bano

Mustafa vs. Fabio. Let the best Old Spice Guy win.
old spice

So it’s come to this. After a few ads proclaiming his intent to replace Isaiah Mustafa as the Old Spice Guy, usurper and New Old Spice Guy hopeful Fabio finally challenged Mustafa to a duel. Mustafa, who fell off the grid for a while, reappeared to accept Fabio’s challenge. (Check out the challenges below.) Old Spice fans can now visit the brand’s YouTube channel to vote for either Team Old Spice Guy or Team Fabio to determine which Old Spice Guy will reign supreme. The campaign for votes has seen both Mustafa and Fabio responding to the same tweets (below) in another viral DR campaign developed by Wieden + Kennedy Portland. It might not be the kind of duel everyone was hoping for but we guess it’s better than nothing.

Fabio’s challenge

Mustafa’s response

A Twitter response from Fabio

A Twitter response from Mustafa


advertiser: Old Spice
agency: Wieden + Kennedy Portland
CDs: Eric Baldwin, Jason Bagley
copywriters/ADs: Eric Kallman, Craig Allen
senior producer: Lindsay Reed
account executive: Jordan Muse
executive CDs: Mark Fitzloff, Susan Hoffman
agency executive producer: Ben Grylewicz
director: Craig Allen
executive producer: Donna Portaro
line producer: Kelli Abraham
DoP: Bryan Newman
editorial company: Arcade Edit
editor: Paul Martinez
asst. editor: Pete D’Andrea
post producer: Amburr Farls
post executive producer: Deanne Mehling
VFX company: The Mill
CD: Phil Crowe
VFX supervisor & CGI lead: Robert Sethi
lead flame artists: Andy Bate, Paul O’Shea
VFX producer Arielle: Davis, Adam Reeb
executive producer: Sue Troyan
music company: Beacon Street Studios
producer: Caitlin Rocklen
film transfer company: CO3
colorist: Stefan Sonnenfeld
mix Companies: POP Sound, Digital One
engineers: Mitch Dorf, Eric Stolberg
asst. engineer: Robert Weiss
producers: Erin Reilly, Cameron Shaw
executive producer: Susie Boyajan