Plenty o’

Alberta Health Services thinks dating can be infectious.

You’ve heard of the online dating site Plenty of Fish. Well, now there’s a new dating site that singles can check out and its catching on. It’s called Plenty of Syph and it boasts a number of singles that are looking to share their syphilis with a lucky partner! Okay, it’s not really a dating site, but actually a brazen play on the dating site idea by Alberta Health Services that’s aiming to raise awareness and educate young people about the STI. Developed by Edmonton-based Calder Bateman Communications, the site includes the above video that parodies phone-in dating ads from companies like Quest you usually see on TV at 2 a.m.

advertiser: Alberta Health Services
agency: Calder Bateman Communications, Edmonton, Canada
CD: Kevin Barclay
AD: Nicola Pringle
copywriter: Pierre Chan
director: Mark Mainguy
sound & music: Wave Sound Productions