Just plain good

Familiprix reaches in to lend a helping hand.

This nicely illustrated ad, created by Montreal-based Lg2 for Familiprix Drugstores, makes a very clear and simple point: Familiprix is “Good against injuries,” thus helping to make the brand “Good for your health.” If you get a boo-boo from bashing your shin, for example, their pharmacists will reach in with a helping hand to make it all better.


advertiser: Familiprix Drugstores
agency: Lg2
CD/copywriter/illustrator: Luc Du Sault
ADs: Vincent Bernard, Jacques De Varennes