Party down

Bacardi eliminates the bartender.

Everyone has encountered an overly flashy bartender that they could do without. (“You can do tricks while making a drink? That’s great! Hurry up and give me my damn drink!”) Too bad your favourite cocktails can’t make themselves, right? Guess what. They can, thanks to Bacardi, which, as advertised in this online vid developed by Toronto-based Birthplace, has a line of ready-made Classic Cocktails that eliminate drink prep headaches by taking away the need for BS bartenders.


advertiser: Bacardi Canada
agency: Birthplace
prodco: Radke/Craig Brownrigg
editing: Poster Boy
music & sound: Eggplant