Something extraordinary

New Zealand Police take cues from Banksy.

It looks like the New Zealand Police have taken a cue from one of the most famous street artists in the world. The very Banksy-esque OOH ad on this wall, created by M&C Saatchi, encourages people to become police officers. “You can do something extraordinary: Become a cop,” it says, depicting an officer pulling someone from the rubble strewn along the bottom of the wall. Although the idea is kind of cool, we’d bank on Banksy being the reason passersby will pay attention. Plus, isn’t what Banksy does illegal in the first place?


advertiser: New Zealand Police
agency: M&C Saatchi, New Zealand
executive CD: Dave King
ADs: James Bowman, Rene Van Wonderen
copywriter: Nicci Doak
agency producer: Nick Barnes
illustrator: Otis Frizzell
artwork: Woody
account team: Christina Mossaidis, Lizzie Yates