Cold hard cash

McDonald's ups its cool factor in Alberta.
Dollar Drink Days Cool Concept

McDonald’s helped Albertans keep cool this summer with a nifty interactive ice sculpture promoting its “Dollar Drink Days” campaign. It consisted of 8,000 pounds of ice moulded into a seven-foot-tall installation, with 4,000 loonies inside forming the shape of the QSR’s renowned Golden Arches. As the day wore on and the icy arches began to melt, people chipped away at the sculpture to claim their coins. The execution was developed by Cossette Vancouver.


advertiser: McDonald’s
agency: Cossette Vancouver
CDs: Rob Sweetman, Bryan Collins
creative team: Scott Schneider, Jeff Shorkey, Bart Batchelor, Mike Felix, Eric Arnold
account lead: Kristen Sandberg
account team: Cori White, Lyndsay Stewart, Danielle Thibaudeau
broadcast producer: Mike Hasinoff