The ring master

Burger King puts a ring on it.

Burger King Canada wants dudes to say “I do”…to its Ring Master Whopper. The burger, formerly known as the Bourbon Whopper, was renamed to bring the onion rings sandwiched between its buns front and centre. This ad is part of a TV and radio campaign developed by Taxi 2 that’s aiming to firmly implant the burger’s new moniker in the minds of Canadian Whopper fans, and show guys how not to propose to their girlfriends.


advertiser: Burger King
agency: Taxi 2
ECD: Lance Martin
associate CD: Jeff MacEachern
writer: Mike Blackmore
account director: Patrick O’Donovan
account manager: Karlee Bedford
producer: Aggie Brook
production: OPC
post production – Alter Ego
sound design: TA2
director: Jon Barber
editor: Ross Birchall