Smite them

Velveeta at meal time is like liquid gold.
liquid gold

Rather than the drive-through for a quick and easy meal, Velveeta wants people to know all they have to do for a tasty and quick homemade treat is try its Skillets meals. A lady is made aware of this fact by a charismatic blacksmith who shows up at her door with what used to be a drive-through speaker and a box of the stuff. Apparently Velveeta cheese is like liquid goal and the process requires a lot of smiting, resulting in something that is kind of like Hamburger Helper, except with different shaped noodles. We must admit, we’re still puzzled by the whole dark ages smithy stuff.


advertiser: Velveeta
agency: Wieden + Kennedy