Box heads

Sony Ericsson has some nifty board tricks of its own.

You have to assume that Sony Ericsson knew what it was doing before it executed this idea. After all, skateboarding, by our estimation, is difficult enough as it is. Nonetheless, with the aid of McCann Erickson in Munich, the company orchestrated a stunt challenging a group of young people to skate seeing only through a Sony Ericsson Xperia Neo screen. We have enough trouble standing still on a skateboard, let alone doing flip tricks with a phone slash visor as the only optical aid. The video above shows how it all went down.


advertiser: Sony Ericcsson Xperia
agency: McCann Erickson, Munich
ECD: Erich Reuter
CDs: Stefan Hempel, Michael Utta
AD: David Morales
copywriter: Philipp Gloyer
director: Duo Kronck
production: HelliVentures