Have a Nos day

Coca-Cola's Nos energy drink gets interactive.

Coca-Cola’s energy drink, Nos, is empowering young dudes to take charge of their own adventure…by living vicariously through a character named Nick. The brand recently launched a choose-your-own-adventure style online video where viewers get to determine the path taken by skateboarder Nick. His first dilemma: should he skateboard or take the bus that three pretty girls are waiting for? Ah, to be young again. The video was directed by Elliott Lester, who also directed the Jason Statham flick Blitz.


advertiser: Nos
agency: The Hive
media: Universal McCann
editing: PosterBoy Edit
colour/online: Alter Ego