The Expert

L'Oreal Men offers dudes some sage advice.

As part of its latest push, L’Oreal Men has shied away from its typical celebrity ambassador, instead going with a man known only as The Expert. Developed by London-based VCCP, the campaign includes videos featuring The Expert providing essential tips that no guy should go without. The above video, for example, features The Expert demonstrating how to appropriately pick a lock. Dudes in the UK and Ireland can take to Facebook to get further tips from the expert. Remember to take his advice with a grain of salt.

advertiser: L’Oreal Men
agency: VCCP