Fifteen minutes

Activia is giving Canadians national exposure.

Danone yogurt brand Activia is providing Canadians the opportunity to enjoy 15 minutes of fame in Toronto, Vancouver and Montreal. Yogurt fans can go online to the brand’s website to vote for what they think its next flavour should be. Participants can then submit their photo and vote so that they’re displayed on digital OOH boards, care of Astral, getting some face time in the three cities. Activia will then send a pic commemorating their moment in the spotlight to their Facebook accounts.


advertiser: Activia
agency: Sid Lee
media: MPG