Solve it

Tamiya puts the pieces together.

Tamiya, a company based in Japan that sells plastic and resin kits for model enthusiasts, channeled its inner conspiracy theorist for this print ad, developed by Ogilvy & Mather Vietnam. If you look closely you’ll see pieces in the pictured set representing Marilyn Monroe, what seems to be JFK as well as other items pertaining to her mysterious death. The tagline reads: “Tamiya. Put it together.”


advertiser: Tamiya
agency: Ogilvy & Mather, Vietnam
ECD: Todd McCracken
ADs: Todd McCracken, Jay Furby, BJ Galinato, Joe Harris, Jeremy Lim, Dang Thuong Do
copywriters: Jay Furby, Todd McCracken, Martin Sutcliffe, Du Tang, Chi Minh Deleo
prodco: Cirkus
account director: Thorsten Orth
account manager: Thu Trang Phan