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To promote that its calling area is Canada-wide – not restricted to particular areas of the country – Koodo decided to have its mascot, El Tabador, jump out of a plane, the idea being that he can land anywhere. At first it looks like he’s going to touch down somewhere very nice. Of course, things don’t go exactly as the tiny Mexican wrestler would have liked. He still gets coverage though. The spot was developed for the telco by Taxi.

Credits:

advertiser: Koodo
agency: Taxi
ECD: Lance Martin
AD: Craig Ferguson
writer: Tal Wagman
agency producers: Sam Benson, Anick Rozon
prodco/animation: Industry Films
BENt directors: Rob Shaw, Solomon Burbridge
executive producer: Tsui Ling Toomer
BENT producer: Kara Place
post production offline/online: BENT Image Lab
colourist/transfer: John Davidson, Mission Control Portland, OR, USA
audio post facility/music house: Grayson Matthews
audio executive producer: Bridget Flynn
audio CD/voice director: David Sorbara
engineer: Stephen Stepanic
performers: Carlos Diaz (El Tabador)
group account director: Natalie Calderon, Pascale St-Amand
account managers: Kirstin Bojanowski, Julie McGregor
media agency: Cossette
media agency planner: Charlaine St-Amant