Butler’s back

PlayStation's VP of everything returns to big up "Play."

Fictional frontman Kevin Butler briefly left his post as “VP of everything” at Sony PlayStation to take up a job as president of Economy Flooring. But after a four-day retirement, Butler’s back and he’s biggin’ up the PlayStation’s new “Long Live Play” marketing campaign. He made a wise career choice. Welcome back, Butler.


advertiser: Sony PlayStation
agency: Deutsch/LA