Footy fanaticism

FIFA 12 gives football fans control.

Football (soccer) is a passion shared by billions across the globe. That passion is lived out in many places. One of them is on the gaming console thanks to the FIFA franchise by EA Sports. There are soccer hooligans and then there are FIFA fanatics. The game’s now in its 12th iteration with many more likely to come. This spot, developed by Wieden + Kennedy Amsterdam, shows that FIFA 12 allows gamers to make their passion for football even more personal by taking control of the game.


advertiser: EA Sports
agency: Wieden + Kennedy Amsterdam
ECDs: Mark Bernath, Eric Quennoy
CDs: Mike Farr, Pierre Janneau
AD: Craig Williams
copywriter: Zach Watkins
broadcast director: Erik Verheijen
executive producer/producer: Elissa Singstock
planners: Dan Hill, Ben Armistead
group account director: Jesse Gordon Long
account director: Kirk Johnsen
account manager: Frederic Point
art buyers: Caroline Svensson, Kristina Wilmar
project manager: Pamela Prior
business affairs: Julie Balster
prodco: Smuggler
director: Henry-Alex Rubin
DoP: Danny Cohen
producer: Ray Leakey
executive producers: Chris Barrett, Fergus Brown
post production: The Mill
flame: Neil Davies
3D: Hitesh Patel, Jules Janaud, Francois Roisin
telecine: James Bamford
producers: Matt Williams, Andrew Patrick
editing company: Whitehouse Post
editor: Russell Icke
audio post: Grand Central Recording Studios
sound designer/mixer: Raja Sehgal
music: In-A-Gadda-Da-Vida written by C/A Douglas Lloyd Ingle
music adaptation: Massive Music
photographer: Peter Funch
agent: Seamus O’Cleary at Bonakdarcleary
Retouchers: Werkstette and Dario Fusnecher, TAG