Irresistible
Cadillac gets ripped.
Cadillac tears itself a new one in this print execution developed for it by MacLaren McCann in Toronto. To show how irresistible the Cadillac CTS Coupe is, the agency created an ad that looks like it’s been torn out from the magazine by somebody who desperately needed to have it. Of course, having the real thing would be better. After all, you can’t drive a picture in a magazine. Tearing out a magazine ad to satiate your desire for a car smacks of desperation, but dare to dream, we guess.
Credits:
advertiser: Cadillac
agency: MacLaren McCann, Toronto
CD: Sean Davison
ADr: Vic Bath
copywriter: Rana Chatterjee
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