The Hitchhiker

Mini takes a trip to Iceland.

As this spot promoting the Mini Coupe, created by Amsterdam-based BSUR, shows, it’s always an adventure when you’re out on the road with your Mini. The driver of the vehicle featured in the ad got a little more than he bargained for after extending a courtesy during a long trip through the frozen Icelandic countryside. It just goes to show that picking up a hitchhiker can be eerily similar to playing Russian roulette.


advertiser: MINI International
agency: BSUR, Amsterdam
executive CD: Jason Schragger
CDs: Karl Dunn
copywriter David Govier
ADs: Thomas Jullien, Simon Johnson
production services: True North, Iceland
producer: Leifur B. Dagfinnsson.
production manager: Finni Johannsson
client services director: Mia Drexl-Schegg
international account supervisor: Paula Atwell
account manager: Thijs Van Dam
strategy director: Jeffre Jackson
strategic planner: Chris Alders
executive producer: Oscar Thomas
prodco: Thomas Thomas Films
director: Kevin Thomas
executive producer: Philippa Thomas
producer: Jeremy Barnes
production manager: Trent Simpson
1st assistant director: Benji Edwards
DP Hong-Kong & Iceland: Bob Pendar-Hugues
DP Rio: Cesar Charlone
editorial company: Rock Paper Scissors
editor: Adam Pertofsky
assistant editor: Neil Meiklejohn
executive producer: Carol Lynn Weaver
producer: Juliet Batter
telecini: Company 3
colorist: Stefan Sonnenfeld
online/VFX house: A52
VFX supervisor: Andy McKenna
CG supervisor: Kirk Shintani
2D VFX artists: Chris Buongiorno, Steve Wolff, Andres, Barrio, Joy Tiernan, Cam Coombs.
3D artists: Ryan McDougal, Erin Clarke, Joe Chiechi, Tim Donlevy, Paulo de Almada, Adam Charter, Abel Salazar
producer: Vicky Kwan
executive producer: Jennifer Sofio Hall
head of production: Megan Meloth
music sound design: Bullet
executive producer: Patrick Oliver
sound design: Henry Boy
sound designer: Bill Chesley
executive producer: Kate Gibson
audio house: POP Sound
engineering producers: Mitch Dorf & Zac Fisher
assistants: Robert Weiss & Sam Schaffer
music house: Fall on Your Sword
composer: Fall on Your Sword