Dino bite

Science World's dino car tangled with a T-Rex.

To promote its newest exhibit, Extreme Dinosaurs, Science World and AOR Rethink took to the streets of Vancouver with three cars that show what would happen if they were to go up against the brute force of, say, a Tyrannosaurus Rex. One of the vehicles , “T-Wrecked,” points out with a sign on its roof that the T-Rex chomped with 6,000 pounds of force, and shows what that force would look like if applied to the car itself. Thank goodness dinosaurs are extinct because car insurance claims are complicated enough already.

*Yes, the car pictured does drive.


advertiser: Science World
agency: Rethink