Social self-portrait

Bell puts words to a face with Facebook and Twitter.

Bell Mobility is creating typography portraits of people through Facebook and Twitter. Developed by Toronto-based Teehan + Lax, Social Portrait creates a word-based portrait of Tweeps and Facebookers using the words they’ve most often mentioned in their feeds. Those who want to see what they look like in their own words are also presented with the benefits of the Bell network during the portrait creation process. Uploaded portraits will be voted on and the winner will win a smartphone, free service for a year and have their portrait used in an upcoming Bell OOH effort.


advertiser: Bell Mobility
agency: Teehan + Lax
media: Media Experts