The code

Heineken lays down the rugby laws.

In celebration of the Rugby World Cup taking place in New Zealand, Heineken has put out this ad promoting its sponsorship of the event. The commercial, created by Wieden + Kennedy, is a rousing little anthem paying tribute to the rugby “code,” a set of rules respected by rugby fans since players first picked up that strangely shaped ball. And remember, as the ad points out, just because some rugby fans like to dance, or wear dresses, it doesn’t mean that you should ever consider making fun of their favourite rugby team.