Greenpeace celebrates its 40th with the f-word.

Greenpeace is celebrating its 40th anniversary and this spot for the environmental group by DDB in Paris shows the similar reactions that many CEOs have had as a result of its initiatives over the years, all of whom seem to suffer from potty mouth. The CEOs don’t seem to be very happy, unlike Greenpeace, which is very content to sum up its 40-year history in a few curse words.


advertiser: Greenpeace
agency: DDB Paris