To fly

British Airways gets retrospective.
british airways

This ad, which is part of British Airways’ largest brand campaign in 11 years, takes a look back at the strides taken by the earliest BA aviators and how they paved the way for their contemporaries. Developed by BBH London, the ad uses history to contextualize modern aviation, explaining that today’s BA pilots follow their predecessors up into the skies “To fly. To serve.” We’re pretty sure we saw the concord in there. Now there’s nostalgia for you.


advertiser: British Airways
agency: BBH London