Fire starter

Science World loves weird factoids.

You know what’s cool about science? It explains things. Science World is a place where a lot of things, some extremely strange, are explained. It wants people to know that they should check it out to learn a whole bunch of unusual and fun facts, like the one explained in the above ad, which is part of Science Centre’s “We Can Explain” campaign developed by Rethink. It shows something that’s really good for starting fires. Something you might not ever have thought about using.


advertiser: Science World
agency: Rethink, Vancouver
CDs: Chris Staples, Ian Grais
AD: Nicolas Quintal
writer: Stephanie Bialik
agency producer: Laura Rioux
account director: Carrie Panio
prodco: Holiday Films, Toronto
director: Wayne Craig
executive producers: Josefina Nadurata, Derek Sewell
line producer: Amalie Bruun
DoP: Steve Danyluk
editorial: Bijou, Toronto
editor: Melanie Hider
online Visual Effects: Sean Cochrane, The Vanity
on set VFX: Jeff Skochko, JMS SPFX Ltd.
cudio: Wave
colourist: Eric Whipp, Alter Ego
casting: Shasta Lutz, Jigsaw