World gone sour

Method Man spits a verse for Sour Patch Kids.

Sour Patch Kids, when lost, can turn up in the strangest of places and make your life miserable (sometimes). The brand teamed with Mother New York and rapper Method Man to make a music video about it. It begins in (we’re guessing) Method Man’s house as he and his friends hang out in his living room, watching TV. After one of his chums carelessly opens a bag of Sour Patch Kids, spilling the contents all over the room, Method Man asks him a foreboding question: “Do you have any f*%$in’ idea what you just did?” He then tells him by rapping about it. We love this ad.


advertiser: Sour Patch Kids
agency: Mother New York