Playing with fire

Mitsubishi vehicles are control freaks.

Mitsubishi is playing with fire in this latest spot, developed by John St., promoting its all-wheel control system. No seriously, it really is. The whole spot is about a Mitsubishi vehicle navigating through treacherous driving conditions to light a match at the end of a stick attached to a pole. Now when we say treacherous, we mean it. They throw down broken glass and spike strips on the course, items one wouldn’t usually see during a typical Canadian winter, but Mitsubishi proves that its control system is more than a match for such obstacles.


advertiser: Mitsubishi
agency: John St.