Keep walking

Johnnie Walker awakens Brazil's big friendly giant.

A giant lives in Rio de Janeiro’s Sugar Loaf Mountain. Actually, a giant is Sugarloaf Mountain, as seen in this cool spot for Johnnie Walker by Sao Paulo-based Neogama BBH. It’s the first spot for the brand in Brazil and is actually a giant metaphor, pardon the pun, representing the country’s emergence as a global power thanks to its economic growth.


advertiser: Johnnie Walker
agency: Neogama BBH, Sao Paulo
creative: Alexandre Gama
prodcos: Zohar Cinema, Gorgeous
director: Peter Thwaites
producers: Isabelle Tanugi, Anna Hashmi
photography: Joost Van Gelder
editing: Bill Smedley
VFX: The Mill
VFX: Angus Kneale, Robert Petrie, Gavin James Wellsman
VFX production: Camila De Biaggi
sound production: Big Foote
planning: Eduardo Lorenzi, Luciano Eugenio, Emanuel Spyer
media: Luciana Schwartz, Gabriela Azevedo, Jo Paulo Ferraz