The Gazette is all a-Twitter.

The latest iteration of Montreal-based newspaper The Gazette‘s “Words Matter” campaign, developed by Montreal-based Bleublancrouge, has upped the ante by including a Twitter integration. It’s not what you think. The effort included a Twitter version of the paper’s front page, as well as the TV spot above, radio and print ads (which look like tweets too), all of which aim to spotlight the paper’s deployment of its digital platforms. #newcampaign #prettycool


advertiser: The Gazette
agency: Bleublancrouge
account service: Zoé Beaudry
CD: Gaétan Namouric
creative team: Andrew Lord, Martin Dupuis, Étienne Goulet, Antoine Hallé, Andrew Morgan
media: Stéphanie Houle
electronic production: Normand Vaillancourt, Dominique Dufour
web production: Philippe Rollin
photography and photo direction: Ian Lagarde
production house: ALT
sound: AudioZ
music: BAM