Your man reminder

Rethink Breast Cancer wants women to give their boobs some TLC.

This Breast Cancer Awareness Month, Rethink Breast Cancer is reminding women to give their boobs some TLC (touch, look, check) through a new app that uses hot guys to remind them to check their breasts for anything out of the ordinary. Developed by John St., the app allows women to select a guy of their choice – from The Boy Next Door to The Player – to appear on their phone and remind them, in a flirty way, to give their breasts some attention. The app also includes info on how to detect breast cancer early and allows users to set reminders for doctor’s appointments. A “how to” on the app, care of Anthony, is provided in the instructional video above.


advertiser: Rethink Breast Cancer
agency: John St.
CDs: Angus Tucker, Stephen Jurisic
ADs: Cheryl Geonanga, Junoh Kim, Denver Eastman
copywriters: Craig Lobban, Joe Vu, Lucy Foster-Friesen
team leaders: Stephanie Hurst, Melissa Tobenstein
account executive: Madison Papple
digital producer: Cas Binnington
digital strategist: Nicole Polivka
broadcast producers: Michelle Orlando, Christine Stephens
developers: Marc Cattapan / Endloop Studios
prodco: Spy Films
director: John Grammatico
executive producer: Luc Frappier
line producer: Peter Oad
editorial: Steve Manz, Relish
VFX: Justin Lee and Lev Bravo, 567vfx
audio/music director: Joey Serlin, Vapor Music
photography: Scott Ramsay