Hump night

Calgary's Film Festival saw a hole lot of action.

Calgary-based Wax Partnership developed this DM piece, which was given out on Hump Night to promote the Calgary International Film Festival. You’ll notice there’s something, um, different about the bottom of these popcorn containers. We see how the logistics are meant to work and all, but..well..ouch!


advertiser: Calgary International Film Festival
agency: Wax, Canada
CD: Joe Hospodarec
ADs: Marije Terluin, Brad Connell
copywriters: Max May, Shayne McBride
production manager: Kelly Sembinelli
account manager: Jennifer Kavalinas
printer: UNICOM graphics