Rethinking animation

An agency battle for the goofiest GIF.

Sure, you may have seen Rethink’s Dre Labre eat a banana before. Who hasn’t? But have you seen an animated GIF of him eating a banana? (Spoiler alert: it’s kinda gross.) Rethink’s latest Rail Project is a bizarre collection of animated GIFs created by staffers – perhaps it’ll inspire you to create your own.