Seeing stars

Starbucks loves you.

Starbucks is really into people touching its storefronts. It recently unveiled its second spate of interactive storefront executions in Toronto and Vancouver (four in total), this time to help launch its My Starbucks Rewards program. The display, created by BBDO and Blast Radius, with tech provided by Vancouver-based Media Merchants, features gold and white stars that people can touch to reveal different types of rewards. We can always count on Starbucks to shoot for the stars. Bazinga.


advertiser: Starbucks
agencies: BBDO Toronto, Blast Radius
media agency: Mediacom
execution & interactivity: The Media Merchants
interface development: Thinkingbox