Time to shine

Kia takes it to the next level.

This spot promoting the Kia Optima, developed by David & Goliath LA, stars Blake Griffin, an NBA star who plays for the LA Clippers. Most NBA stars dunk, but Griffin is exceptional at it. Kia figured it would help him take his skills to the next level, just like it did with its new Optima. So, throw in an old-school gramophone playing Mozart’s Figaro, the Optima, some roller skates, a ramp and a basketball net and you’ve got the next level. Thanks Kia. You’ve helped us discover our new favourite recreational sport.

advertiser: Kia
agency: David & Goliath, Los Angeles
CCO: David Angelo
ECD: Colin Jeffery
copywriter: Dan Kelly
AD: Todd Rone Parker
executive producer: Carol Lombard
managing director: Carol Lombard
producer: Leticia Martinez
director of strategy: David Measer
prodco: Pretty Bird
director: Paul Hunter
DoP: Bob Yeoman
executive producer: Ali Brown
line producer: John Marx
editing house: Arcade Edit
editor: Paul Martinez
executive producer: Damian Stevens
producer: Ali Reed
telecine: CO3
colourist: Stefan Sonnenfeld
VFX: A52
executive producer: Jennifer Sofio Hall
head Of production: Megan Meloth
VFX producer: Matt Olson
VFX supervisor: Glyn Tebbutt
sound design: Elias Arts
audio Mix: Eleven Sound
mixer: Jeff Payne