Car envy

Mini blankets the competition.

Mini has embraced the spirit of giving a little early this year. For Halloween it decided to give people who own other kinds of cars the chance of a lifetime: to dress their car up as a Mini for Halloween. Cheeky monkeys! Developed by Taxi 2, the Mini costume also features a little message to car owners: “Even your car is dressing up as something hot. Happy Halloween.”


advertiser: Mini Canada
agency: Taxi 2
CD: Lance Martin
writer: Tal Wagman
AD: Craig Ferguson
print producer: Tara Greguric
account manager: Tina Tieu