Confidence in motion

Subaru's got swagger.

If there’s one thing Subaru employees know how to do, it’s strut. Just watch the above commercial for a demonstration. The ad, developed by DDB Canada, is the product of a new global platform from the carco that focuses on how the brand inspires confidence. As the announcer in the commercial says, “Subaru: Engineered with confidence, driven with confidence.” How could you not believe him? The strutting speaks for itself.


advertiser: Subaru
agency: DDB Canada, Toronto
CDs: Todd Mackie & Denise Rossetto
ACD / copywriter: Matt Antonello
ACD / AD: Paul Riss
agency producer: Andrew Schulze
account team: Michael Davidson, Peter Brough, Julia Morris
prodco: Corner Store
director: Jorn Haagen
DOP/cinematographer: Jorn Haagen
line producer: Mary Ann Tevlin
post-production Co.: School Editing
editor: Mark Morton
colourist: Bill Ferwerda
SRX / VFX: Topix
audio company: RMW Music
audio house engineer: Dustin Anstey
music: The Go “Summers Gonna be my Girl”