Legendary nature

The Mint celebrates parks.

The Royal Canadian Mint is celebrating Canada’s legendary nature with some commemorative coins. One pays homage to Canada’s national park system, developed a century ago, which was the first in the world. This spot, developed by Y&R with animation done by Toronto-based Crush, brings the design of that coin to life and, with a touch of irony, shows that some of the best things in life are free.


advertiser: Royal Canadian Mint
agency: Y&R
CDs: Joe Hash, Darcy Maloney
AD: Francheska Galloway-Davis
copywriter: Marcelo Ceron
producer: Jac Benoit
account director: Jo-Anne Cusimano
account manager: Allison Wallis
account executive: Edmond Chung
produco: Crush
CD: Gary Thomas
director: Yoho Yue
senior designer: Julia Deakin
senior producer: Janice Rebelo
CG artist: Leo Silva
animators: Sam Chou & Robert Findley