Modern pioneering

The Drake General Store has stuff for your posse.

Don’t be confused. The Drake General Store in Toronto isn’t one of those old-time general stores that you would’ve seen in a small town during the frontier days. Its look is deceptive, though. As this commercial developed for the store by Red Urban in Toronto shows, even the most old-school of modern pioneer types can be fooled. Fret not, frontiersmen. Though this General Store may not have ammo, it has some pretty cool stuff for your posse.


advertiser: The Drake General Store
agency: Red Urban
ECD: Christina Yu
copywriters: Dave Barber, Adriana Leite
ADs: Joel Pylypiw, Daniel del Toro
agency producer: Sam Benson
prodco: Untitled Films
director: Curtis Wehrfritz
DOP: Doug Koch
executive producer: James Davis
line producer: Tom Evelyn
editorial company: Rooster Post Production
editors: Chris Parkins, Izzy Ehlrich
music company: RMW Music
music director: Ted Rosnick