PlayStation raises with honour.

In his latest ad for PlayStation, developed by Deutsch, Kevin Butler pays homage to a long-time PlayStation gamer by the name of MotherBoop. The spot plays off of Sony’s recent “For Michael” commercial that featured many of the characters from its games in a pub/tavern/alehouse (in live action) paying tribute to a gamer named Michael. In the case of MotherBoop, KB rewards his loyalty by giving one of PlayStation’s interns a hallowed badge of honour: a manp-stamp.


advertiser: Sony PlayStation
agency: Deutsch