Music therapy

Tetley helps a guy do some serious good.

Tetley has taken its Green Tea Renewal Party platform to the streets with its latest Renewal video. The brand is helping out Canadians that are leading community initiatives that help renew others. James Arthurs is the gent featured in the above video. Arthurs co-founded Guitars for Good, through which he volunteers his time for music therapy at SickKids hospital. If what Arthurs does isn’t heartwarming enough, Tetley has a little surprise for Arthurs and the kids that takes the heartwarming to dangerously teary-eyed levels.


advertiser: Tetley
agency: John St.
CDs: Angus Tucker/Stephen Jurisic
copywriter: Dhaval Bhatt
AD: Malin Holmquist
account director: Rena Bast
account executive: Joelle Woodruff
account coordinator: Raad Pharaon
digital strategist: Nicole Polivka
digital producer: Ryan O’Hagan
director/DP: Jake Kovnat, Sons and Daughters
executive producer: Jeff Darraugh, Sons and Daughters
audio technician: Paul Gosse
editor: Steve Manz
editors assistant: Laura Dunn