The end of the tunnel

The Ordre des ingenieurs du Quebec sheds light on their profession.

This spot for the Ordre des ingenieurs du Quebec, a Quebec-based engineering association, is part of its first advertising campaign. After doing research indicating that while engineering is a valued occupation it lacks awareness with the general public, the association decided that they needed to shed some light upon it. This spot, developed by Montreal-based Bleublancrouge, shows that while engineering can often require commitment to long and arduous projects, there is most definitely a bright light at the end of the tunnel.


advertiser: Ordre des ingénieurs du Québec
agency: Bleublancrouge
CCO: Gaëtan Namouric
creative team leaders: Sébastien Maheux and Jean-François LeBlanc
AD: Véronique Vigneault
copywriters: Julien Duez and Andrew Lord
media planner: Marc-Antoine Grenier
media buyer: Tania Drapeau
producer: Dominique Dufour
production assistant: Justine Tremblay
prodco: Cinélande
director: Denis Villeneuve
second team director: Nicolas Fransolet
André Turpin, Photo Director, Olivier Laberge, Photo Director (Second team)
post production: FLY STUDIO
music: Benoît Charest
sound: Boogie
print producer: Ève Mathieu
studio Coordinator: Anne Saint-Laurent
photograph: Normand Bédard
making of director : Anne St-Pierre
interactive director: Philippe Rollin
interactive project leader: Marisol Fournier