Old Spice reveals your inner biker.
old spice

Not all of us can be well-built, handsome guys who drive motorcycles carrying a really attractive bikini-clad woman and a grizzly bear sidekick. Has all the time you’ve spent in the gym, at the zoo, on Lavalife and riding your Vespa dashed your hopes of achieving all of that? Well, don’t fret, because thanks to Old Spice that dream can become a partial reality. If you can’t be better than yourself at least you can smell like you are. This is the second spot care of Wieden + Kennedy for Old Spice’s “Smell Better Than Yourself Campaign.”


advertiser: Old Spice
agency: Wieden + Kennedy