The next big thing

Samsung isn't for creative types.

This commercial for the Samsung Galaxy SII, developed 72andSunny in LA, pokes a bit of fun at Apple’s iPhone 4S, taking aim at fanboys and fangirls and pointing out one of the huge downsides to acquiring new Apple products: having to wait in a long, long lineup. This ad also features a hilarious one-liner dropped by an Apple fanboy: “I could never get a Samsung. I’m creative.” That warrants an LOL. Well played, Samsung.


advertiser: Samsung
agency: 72andSunny, LA


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