Free for all

McRobbie Optamedia unveils its new name and gives stuff away.

To commemorate its name change from McRobbie Optamedia to Free, an Edmonton ad agency created a one-day pop-up store in the Edmonton City Centre last week where everything was free, including locally designed clothing, furnishings and accessories. Not surprisingly, it only took two hours for the store to completely run out of stock. After all, who doesn’t love free stuff?