That’s a (w)rap

Skittles wants you to gif wrap the rainbow.

This holiday season, Skittles is helping people do a little gif wrapping. No, that’s not a typo. Working with BBDO Toronto, the candy brand has created a website that allows people to take animated .gifs and sync them with rap tracks. The .gifs feature Christmas characters, like Santa and Mrs. Claus, having fun with the bite-sized candies. The gifs can then be personalized and shared with friends. To those receiving these gifs, it’s the spirit of giving that counts.



advertiser: Skittles
agency: BBDO
director: Miles Jay
prodco: OPC