The human ad

Jim Beam's Fred Noe lives his brand.

Fred Noe, Bourbon Ambassador at Beam Global Spirits & Wine and Jim Beam’s grandson, lives the brand his grandpa built. His title is Bourbon Ambassador, and now he is also a human Jim Beam billboard. You see, Noe made a bet with all the people on Facebook for a fall campaign developed by New York-based Strawberryfrog: if Jim Beam’s Facebook page achieved one million fans before Christmas, Mr. Noe would get a tattoo. Well guess what – Mr. Noe was as good as his word.

advertiser: Jim Beam
agency: Strawberryfrog