Pepsi plays a numbers game.

What does the number 12939 mean? The trio featured in this Pepsi ad by Spanish agency M&V have a lot of theories, but they can’t seem to figure it out. More importantly, what does the number have to do with the second most popular soft drink in the world? As the ad wears on, it becomes clear that to uncover the answer one must only look at the problem a different way.

advertiser: Pepsi
agency: M&V


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